5) 直接引语 在英语广告中直接引语出现得很多，原因：一是直接引语使得广告显得形式活泼、新颖；二是采用直接引语从心理学的角度看可以增强说服力。 (来源：英语杂志 http://www.EnglishCN.com)

    例 1 “It’s like we’re all in the same office. The office just happens to spread across 7000 miles of ocean,” Tom Hughes MIS Director, Construction.

    这是IBM公司的一则广告的开头语，通过该公司经理的话，使广告显得生动具体。

    例 2 “Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about.” Says Ian McDermot of Philips Components in Blackburn.

    这是用人单位对NVQ职业培训机构的赞扬。

    例 3 “I was afraid to drive in the snow. Not great when you live in Alaska.” Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided to give it a try. “From the time I got behind the wheel, it was the one for me. You sit up so high, like you have so much control.” With four-wheel drive and 1.6 liter, 16-value engine, it’s understandable. And her snow—o—phobia? “My Sidekick just goes right through it, I never knew what I was missing.” Apparently, husband John knew exactly what he was missing. “He wanted to drive my Sidekick from the moment I got it, but I just said, ‘no way ‘” There was only one thing left for John to do. “You should have seen the neighbor’s faces when he drove up in his Sidekick,” Carol reports. Who knew that after raising two kids, John and Carol would have twins?

    这是一则汽车广告，通过直接引语生动地表现了汽车的功能。